Burger King - New Builds
National

21 New Builds
With unparalleled expertise, our Tradecraft Principal's restaurant development team orchestrated the seamless creation of 21 Burger King restaurants spanning across four states: Pennsylvania, Illinois, Ohio, and Virginia. The Burger King stores that they constructed were the newest concept created by the Burger King Corporation in 2017. From initial concept to final handoff, every step was meticulously executed and ensured each establishment met its grand opening deadline without fail. This was accomplished in collaboration with six development firms. Tradecraft's Principal planned out strategic initiatives that gave their regional development teams the best chances at locating and acquiring high quality land. Moreover, our Principal's adept management extended to overseeing third-party vendors for every facet of construction, from signage and parking lot design to interior aesthetics. Part of this success was ensured through hosting an annual Development Conference where all the Development Firm Partners would meet all of the lead vendor contacts and our Principal would lead presentations and discussions with these partners so the team was on the same page for the coming year. By maintaining strict adherence to budgetary constraints, grand opening target dates, and effective communication with vendors, Tradecraft's Principal achieved the targeted optimization of spending and operations handoff, exemplifying Tradecraft’s commitment to efficiency and excellence.





To locate the ideal locations to build these new restaurants, Tradecraft's Principal utilized new artificial intelligence and machine learning technology with access to cellphone tracking and competitor performance data to find the best suited locations. By analyzing population demographics, density, traffic patterns, and competitor performance through AI-driven market mapping, each decision our Principal made was thoughtfully backed up with calculated research, resulting in optimal site choices that maximized visibility, customer accessibility, and revenue potential. Our Principal navigated the complexities of site selection by leveraging this new groundbreaking technology back in 2017, before it was an industry standard. Their success led to an invitation to speak at the Burger King National Development Conference in 2019, where they shared their AI-driven development strategy, ultimately influencing Burger King Corporate to adopt these new AI-driven strategies.


